Moreton celebrated the opening of a new Salvation Army Trading Company charity shop on Thursday 27th August, as it welcomed its first customers to the brand new store at Unit 4, 240-246 Hoylake Road.

The opening ceremony was a huge hit with Wirral shoppers as they watched The Salvation Army’s Major Mark Billard, accompanied by newly appointed Moreton Lieutenant Samantha Hamilton, give their blessing and cut the ribbon to officially open the new shop.

There was a buzz of activity once the doors were opened at 10:30am, as bargain hunters poured in to search for treasures in the new shop.  Area Manager, Ann Penny, was delighted to meet so many members of the local community at the opening: “The shop enjoyed a really successful first day of trading and our team of staff and volunteers received some lovely comments from customers. We’re delighted to be establishing a stronger presence in the town and even more delighted to have been so well received.”

Ann continued: “We’re always looking for extra shop volunteers to join the Moreton team, and we’d like to encourage anybody who’s interested to pop in and talk to our friendly staff. There’s a whole range of tasks to get involved with, including merchandising, steaming and hanging clothes, ticketing and coding and we provide training on all aspects of the work. We rely on the generosity of our volunteers, so if you think you can spare any time at all, from a few hours to a few days a week, please do get in touch.  

“We’re also keen to encourage donations from the public, whether it’s clothes, shoes, accessories or homewares. We only ask that items are clean and in good condition.”

Profit from the sale of donated clothing contributes to the valuable social welfare work of The Salvation Army, including homelessness and addiction services, care for older people, help at emergency incidents, support for adult victims of human trafficking in England and Wales, a Family Tracing Service and much, much more. Over the last five years alone the Salvation Army Trading Company has donated over £35 million to the charity.

Customers visiting the new shop will be offered one of its innovative loyalty cards. The free ‘re:ward’ card rewards customers each time they spend £5 in the shop or donate their unwanted items using one of the shop’s reuseable ‘re:bags’.

Each time a customer spends £5, one side of their re:ward card will be stamped, with 10 stamps entitling them to a £5 credit to spend in the shop. On the other side of the card is the reward scheme for donations, which works in conjunction with a re:bag – a reusable black, white and red bag that can be bought at the shop for 99p. Each time a re:bag is brought into the store full of donations, a stamp to the value of £2 will be given.

Shop: Moreton